WHAT IS KEYWORD SEARCH?

WHAT IS KEYWORD SEARCH?

• It is one of the crucial steps in SEO.
• It is the process to identify popular words and phrases used on search engines by users who are looking for content.

• It should be done based on high search volume, high relevancy and less competition.

THERE ARE 2 TYPES OF KEYWORD:

• Long-tail keyword.
• Short tail keyword.

SHORT TAIL KEYWORD

Short tail keywords are more generic. They usually consist of 3 words. These keywords have high search volume, high competition but less conversion rate.

You can use short-tail keywords if you are trying to drive a lot of visitors to your website.

For example, 'restaurants, 'shoes' or 'children shoes'.

LONG TAIL KEYWORD

Long-tail keywords are very specific. They usually consist of more than 3 words. Compared to long-tail keywords, these keywords have relatively less competition and search volume but a higher conversion rate. When visitors land from a long tail keyword they are usually ready to make a purchase.

These keywords are used for targeted pages such as product page and articles.

For example, 'best Italian restaurants in Florida' or 'branded shoe stores in Florida'.