WHAT IS KEYWORD SEARCH?

WHAT IS KEYWORD SEARCH? It is one of the crucial steps in SEO. It is the process to identify popular words and phrases used on search engines by users who are looking for content. It should be done based on high search volume, high relevancy and less competition. THERE ARE 2 TYPES OF KEYWORD: Long-tail keyword. Short tail keyword. SHORT TAIL KEYWORD Short tail keywords are more generic. They usually consist of 3 words. These keywords have high search volume, high competition but less conversion rate. You can use short-tail keywords if you are trying to drive a lot of visitors to your website. For example, 'restaurants, 'shoes' or 'children shoes'. LONG TAIL KEYWORD Long-tail keywords are very specific. They usually consist of more than 3 words. Compared to long-tail keywords, these keywords have relatively less competition and search volume but a higher conversion rate. When visitors land from a long tail keyword they are usually ready to make a purchase. These keyw...